Hey, I’m Raphaël,
I leverage Human Sciences and UX Design to drive strategic decisions and collaboration.
User Experience
Qualitative Research & User Testing
Information Architecture
Content Strategy & Content Design
Prototyping & Design
Accessibility
Customer Experience
Branding
Marketing & Advertising
Operations
Organisation Design
Product Delivery
Leadership
Workshop Facilitation
Management Innovation
Art Direction
Mentorship
Product Ownership
What I’m working on
CRM Automation & Experience Redesign
Client: Air Tahiti Nui
Industry: Aviation – Tourism – Long-haul travel
Context:
Strategic and operational support for Air Tahiti Nui in mapping, optimizing, and automating key CRM touchpoints along the traveler lifecycle. The project focused on designing high-value automations and content strategies within the loyalty and email ecosystem, in order to reinforce status projection, nurture engagement, and personalize the customer relationship at scale.
Key missions:
– Secondary research, synthesis, and segmentation to identify key behavioral and emotional travel personas
– Design of actionable personas based on behaviors and psychological profiles
– Customer Journey Mapping (CJM) for 6 high-priority personas
– Identification of high-value automation opportunities, aligned with emotional touchpoints, micro-moments, and pain points across the journey
– Production of strategic deliverables
– Facilitation of cross-functional workshops
About me
Based in Tahiti, French Polynesia, I specialize in combining Human Sciences with UX design to create impactful, user-centered solutions.
I hold a Master’s degree in Human and Social Sciences and am currently pursuing an MSc in Psychology. After 10+ years of experience in marketing, branding, and advertising, I’ve been focusing for several years on driving innovation through UX and CX design.
My expertise spans: Research, UX Design, Content Design, CX Design, Product design, Service design, and Workshop Facilitation.