{"id":68,"date":"2024-07-28T02:21:31","date_gmt":"2024-07-28T00:21:31","guid":{"rendered":"https:\/\/raphaelrouget.com\/?page_id=68"},"modified":"2025-12-22T19:20:50","modified_gmt":"2025-12-23T05:20:50","slug":"home","status":"publish","type":"page","link":"https:\/\/raphaelrouget.com\/","title":{"rendered":"Designer in Tahiti | UX, CX, Product and Service Design"},"content":{"rendered":"\n
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Hey,\u00a0I’m <\/span>Rapha\u00ebl,<\/strong>
I leverage Human Sciences<\/span> and UX Design<\/span> to drive strategic decisions and collaboration.<\/strong><\/h1> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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User Experience<\/strong><\/h5>\n

Qualitative Research & User Testing
Information Architecture
Content Strategy & Content Design
Prototyping & Design
Accessibility<\/p> <\/div>\n<\/div>\n <\/div>\n

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Customer Experience<\/strong><\/h5>\n

Branding
Marketing & Advertising
Operations
Organisation Design
Product Delivery<\/p> <\/div>\n<\/div>\n <\/div>\n

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Leadership<\/strong><\/h5>\n

Workshop Facilitation
Management Innovation
Art Direction
Mentorship
Product Ownership<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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What I’m working on<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\n
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CRM Automation & Passengers Experience<\/span><\/strong><\/h5>\n

Client:<\/span> Air Tahiti Nui
Industry:<\/span> Aviation \u2013 Tourism \u2013 Long-haul travel<\/span><\/p>\n

Context:
Strategic and operational support for Air Tahiti Nui in mapping, optimizing, and automating key CRM touchpoints along the traveler lifecycle.<\/span><\/p>\n

Key missions:
<\/span>– Secondary research, synthesis, and segmentation to identify key behaviours and needs
– Design of actionable personas based on behaviors and psychological profiles
– Customer Journey Mapping (CJM) for 6 high-priority personas
– Identification of high-value automation opportunities, aligned with touchpoints, micro-moments, and pain points across the journey
– Production of strategic deliverables
– Facilitation of cross-functional workshops<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Past projects<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\n
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Rethink an entire website experience<\/h3>
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Client: Air Moana
Industry:\u00a0<\/span>Regional aviation services<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– Product Design
<\/span>– Navigation system and Information Architecture
– Content Design, UX Writing and copywriting
– UI Kit\/Design System<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Rethink an entire website experience<\/h3>
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Client: Air Moana
Industry:\u00a0<\/span>Regional aviation services<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– Product Design
<\/span>– Navigation system and Information Architecture
– Content Design, UX Writing and copywriting
– UI Kit\/Design System<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Redesign a boarding pass<\/h3>
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Client: Air Moana
Industry:\u00a0<\/span>Regional aviation services<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– UX Design and UI Design
<\/span>– Content Design and Information Architecture<\/span>
– Usability test (guerrilla testing)<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Redesign a boarding pass<\/h3>
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Client: Air Moana
Industry:\u00a0<\/span>Regional aviation services<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:<\/span><\/div>\n
– UX Research<\/span><\/div>\n
– UX Design and UI Design<\/span><\/div>\n
– Content Design and Information Architecture<\/span><\/div>\n
– Usability test (guerrilla testing)<\/span><\/div> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Research and hi-fi prototypes<\/h3>
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Client: itoito
Industry:\u00a0<\/span>Sport and health app<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– UX Design and UI Design (from wireframes to hi-fi prototypes)
<\/span>– Navigation system<\/span>
– Usability test (exteme users)<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Research and hi-fi prototypes<\/h3>
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Client: itoito
Industry:\u00a0<\/span>Sport and health app<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– UX Design and UI Design (from wireframes to hi-fi prototypes)
<\/span>– Navigation system<\/span>
– Usability test (exteme users)<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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UX Expert Reviews and UX Writing<\/h3>
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Client: Air Tahiti Nui
Industry:\u00a0<\/span>Aviation – Tourism<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– UX Research
– Design Critiques
– UX Expert reviews (from wireframes to hi-fi prototypes)
<\/span>– Content Design and UX Writing\u00a0<\/span>
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UX Expert Reviews and UX Writing<\/h3>
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Client: Air Tahiti Nui
Industry:\u00a0<\/span>Aviation – Tourism<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:<\/span><\/div>\n
– UX Research<\/span><\/div>\n
– Design Critiques<\/span><\/div>\n
– UX Expert reviews (from wireframes to hi-fi prototypes)<\/span><\/div>\n
– Content Design and UX Writing\u00a0<\/span><\/div> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Branding and Redesign<\/h3>
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Client:\u00a0<\/span>TUA – un job pour tua<\/span>
Industry: J<\/span>obs Infos and Placement<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– Rebranding (logotype and brand identity)
– UX Design and UI Design\u00a0<\/span>(from wireframes to hi-fi prototype)<\/span>
<\/span>– Navigation System and Information Architecture<\/span>
<\/span>– Content Design<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Branding and Redesign<\/h3>
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Client:\u00a0<\/span>TUA – un job pour tua<\/span>
Industry: J<\/span>obs Infos and Placement<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– Rebranding (logotype and brand identity)
– UX Design and UI Design\u00a0<\/span>(from wireframes to hi-fi prototype)<\/span>
<\/span>– Navigation System and Information Architecture<\/span>
<\/span>– Content Design<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Employee Experience Workshops<\/h3>
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Client:\u00a0<\/span>Exotic Gardens<\/span>
Industry: Advertising<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– Workshop Design\u00a0<\/span>
<\/span>– Facilitation<\/span>
<\/span>– Iteration<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Employee Experience Workshops<\/h3>
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Client:\u00a0<\/span>Exotic Gardens<\/span>
Industry: Advertising<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n

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Key missions:
<\/span>– Workshop\u00a0Design\u00a0<\/span>
<\/span>– Facilitation<\/span>
<\/span>– Iteration<\/span><\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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About me<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\n
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Based in Tahiti, French Polynesia, I specialize in combining Human Sciences with UX design to create impactful, user-centered solutions.
I hold a Master\u2019s degree in Human and Social Sciences and am currently pursuing an MSc in Psychology. After 10+ years of experience in marketing, branding, and advertising, I\u2019ve been focusing for several years on driving innovation through UX and CX design.
My expertise spans: Research, UX Design, Content Design, CX Design, Product Design, Service Design, and Workshop Facilitation.<\/p> <\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n

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Open for new projects starting 3rd quarter 2026<\/span><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/div>\n<\/div>\n\n
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\n \n <\/use><\/svg><\/em> (+689) 89 24 52 25 <\/a>\n <\/div>\n <\/div>\n\n\n
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\n \n <\/use><\/svg><\/em> Send me an email <\/a>\n <\/div>\n <\/div>\n\n\n
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\n \n <\/use><\/svg><\/em> Linkedin <\/a>\n <\/div>\n <\/div>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Hey,\u00a0I’m Rapha\u00ebl,I leverage Human Sciences and UX Design to drive strategic decisions and collaboration.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-68","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nDesigner in Tahiti | UX, CX, Product and Service Design -<\/title>\n<meta name=\"description\" content=\"Designer based in French Polynesia (GMT-10) with 15+ years of experience understanding clients and users, and creating impactful experiences\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/raphaelrouget.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Designer in Tahiti | UX, CX, Product and Service Design -\" \/>\n<meta property=\"og:description\" content=\"Designer based in French Polynesia (GMT-10) with 15+ years of experience understanding clients and users, and creating impactful experiences\" \/>\n<meta property=\"og:url\" content=\"http:\/\/raphaelrouget.com\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T05:20:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/raphaelrouget.com\/wp-content\/uploads\/2024\/12\/Logo-Raphael-2025-Medium.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/raphaelrouget.com\/\",\"url\":\"http:\/\/raphaelrouget.com\/\",\"name\":\"Designer in Tahiti | UX, CX, Product and Service Design -\",\"isPartOf\":{\"@id\":\"http:\/\/raphaelrouget.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/raphaelrouget.com\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/raphaelrouget.com\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/raphaelrouget.com\/wp-content\/uploads\/2024\/12\/Logo-Raphael-2025-Medium.png\",\"datePublished\":\"2024-07-28T00:21:31+00:00\",\"dateModified\":\"2025-12-23T05:20:50+00:00\",\"description\":\"Designer based in French Polynesia (GMT-10) with 15+ years of experience understanding clients and users, and creating impactful experiences\",\"breadcrumb\":{\"@id\":\"http:\/\/raphaelrouget.com\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/raphaelrouget.com\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/raphaelrouget.com\/#primaryimage\",\"url\":\"http:\/\/raphaelrouget.com\/wp-content\/uploads\/2024\/12\/Logo-Raphael-2025-Medium.png\",\"contentUrl\":\"http:\/\/raphaelrouget.com\/wp-content\/uploads\/2024\/12\/Logo-Raphael-2025-Medium.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/raphaelrouget.com\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"http:\/\/raphaelrouget.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Designer in Tahiti | UX, CX, Product and Service Design\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\/\/raphaelrouget.com\/#website\",\"url\":\"http:\/\/raphaelrouget.com\/\",\"name\":\"Raphael Rouget - 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UX Research - UX Design and UI Design - Content Design and Information Architecture - Usability test (guerrilla testing)\n<h3>Research and hi-fi prototypes<\/h3> <p>Client: itoito<br>Industry:\u00a0Sport and health app<\/p>\n<p>Key missions:<br>- UX Research<br>- UX Design and UI Design (from wireframes to hi-fi prototypes)<br>- Navigation system<br>- Usability test (exteme users)<\/p>\n<h3>Research and hi-fi prototypes<\/h3> <p style=\"text-align: left;\">Client: itoito<br>Industry:\u00a0Sport and health app<\/p>\n<p style=\"text-align: left;\">Key missions:<br>- UX Research<br>- UX Design and UI Design (from wireframes to hi-fi prototypes)<br>- Navigation system<br>- Usability test (exteme users)<\/p>\n<h3>UX Expert Reviews and UX Writing<\/h3> <p>Client: Air Tahiti Nui<br>Industry:\u00a0Aviation - Tourism<\/p>\n<p>Key missions:<br>- UX Research<br>- Design Critiques<br>- UX Expert reviews (from wireframes to hi-fi prototypes)<br>- Content Design and UX Writing\u00a0<br><\/p>\n<h3>UX Expert Reviews and UX Writing<\/h3> <p style=\"text-align: left;\">Client: Air Tahiti Nui<br>Industry:\u00a0Aviation - Tourism<\/p>\nKey missions: - UX Research - Design Critiques - UX Expert reviews (from wireframes to hi-fi prototypes) - Content Design and UX Writing\u00a0\n<h3>Branding and Redesign<\/h3> <p>Client:\u00a0TUA - un job pour tua<br>Industry: Jobs Infos and Placement<\/p>\n<p>Key missions:<br>- Rebranding (logotype and brand identity)<br>- UX Design and UI Design\u00a0(from wireframes to hi-fi prototype)<br>- Navigation System and Information Architecture<br>- Content Design<\/p>\n<h3>Branding and Redesign<\/h3> <p style=\"text-align: left;\">Client:\u00a0TUA - un job pour tua<br>Industry: Jobs Infos and Placement<\/p>\n<p style=\"text-align: left;\">Key missions:<br>- Rebranding (logotype and brand identity)<br>- UX Design and UI Design\u00a0(from wireframes to hi-fi prototype)<br>- Navigation System and Information Architecture<br>- Content Design<\/p>\n<h3>Employee Experience Workshops<\/h3> <p>Client:\u00a0Exotic Gardens<br>Industry: Advertising<\/p>\n<p>Key missions:<br>- Workshop Design\u00a0<br>- Facilitation<br>- Iteration<\/p>\n<h3>Employee Experience Workshops<\/h3> <p style=\"text-align: left;\">Client:\u00a0Exotic Gardens<br>Industry: Advertising<\/p>\n<p style=\"text-align: left;\">Key missions:<br>- Workshop\u00a0Design\u00a0<br>- Facilitation<br>- Iteration<\/p>\n<h4><strong style=\"color: #000000;\">About me<\/strong><\/h4>\n\n<p>Based in Tahiti, French Polynesia, I specialize in combining Human Sciences with UX design to create impactful, user-centered solutions.<br>I hold a Master\u2019s degree in Human and Social Sciences and am currently pursuing an MSc in Psychology. After 10+ years of experience in marketing, branding, and advertising, I\u2019ve been focusing for several years on driving innovation through UX and CX design.<br>My expertise spans: Research, UX Design, Content Design, CX Design, Product Design, Service Design, and Workshop Facilitation.<\/p>\n<h4>Open for new projects starting 3rd quarter 2026<\/h4>\n\n<a href=\"tel:+68989245225\" target=\"_blank\" rel=\"noopener\"> <em><svg xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" aria-hidden=\"true\"><use href=\"#tf-ti-mobile\" xlink:href=\"#tf-ti-mobile\"><\/use><\/svg><\/em> (+689) 89 24 52 25 <\/a>\n<a href=\"mailto:%20hello@raphaelrouget.com\" target=\"_blank\" rel=\"noopener\"> <em><svg xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" aria-hidden=\"true\"><use href=\"#tf-ti-email\" xlink:href=\"#tf-ti-email\"><\/use><\/svg><\/em> Send me an email <\/a>\n<a href=\"https:\/\/www.linkedin.com\/in\/raphaelrouget\/\" target=\"_blank\" rel=\"noopener\"> <em><svg xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" aria-hidden=\"true\"><use href=\"#tf-fab-linkedin\" xlink:href=\"#tf-fab-linkedin\"><\/use><\/svg><\/em> Linkedin <\/a>","_links":{"self":[{"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/pages\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":220,"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions"}],"predecessor-version":[{"id":860,"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/pages\/68\/revisions\/860"}],"wp:attachment":[{"href":"https:\/\/raphaelrouget.com\/index.php\/wp-json\/wp\/v2\/media?parent=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}